Launch & messaging kit

One-liner

Warconomy is a data-first, source-linked reference for the economic impact of wars, sanctions, shipping chokepoints, commodities, and defense spending — built to be cited.

Paragraph

Warconomy tracks how conflicts, sanctions, chokepoint disruptions, and commodity and defense-spending shifts are associated with the global economy. Every figure is source-linked and dated, with a clear live/static-vs-sample label, a published methodology, and a downloadable static dataset (no runtime API, no keys). It is a reference layer for people and AI/search tools to cite — not a news site, not real-time market data, and not investment or legal advice. Coverage is partial and honestly labeled.

By audience

Channel drafts

Warconomy — a source-linked reference for the economic impact of wars, sanctions, and shipping chokepoints. Static and citation-first: every figure is dated and linked to its official source, with a downloadable dataset (JSON/CSV) and no runtime API. It's not real-time market data and not investment advice — a reference layer to cite. Feedback on the data model and caveats welcome.

Sharing Warconomy: a data-first reference tracking the economic impact of conflicts, sanctions, chokepoints, commodities, and defense spending. Each figure is source-linked and dated, with a published methodology and a downloadable static dataset. It is a citation layer, not live market data or investment/legal advice.

Warconomy: source-linked economic-impact reference for wars, sanctions & chokepoints. Dated figures, downloadable dataset, published methodology. Not live market data, not advice.

Warconomy explains, in plain English, how wars, sanctions and blockades reach your fuel, food and bills — each pathway backed by cited public data, with what-if scenarios you can try and a source-reviewed 'what to watch now' list. Not live market data, not investment advice.

Top share URLs

• https://warconomy.com/
• https://warconomy.com/start-here
• https://warconomy.com/everyday-impact
• https://warconomy.com/scenario-lab
• https://warconomy.com/conflict-map
• https://warconomy.com/questions
• https://warconomy.com/conflicts/russia-ukraine/economic-impact
• https://warconomy.com/chokepoints/strait-of-hormuz/economic-impact
• https://warconomy.com/datasets/conflict-economic-impact

Briefings (search-intent content layer)

Source-reviewed economic explainers that answer timely questions (energy, food, shipping, sanctions, minerals). They are a traffic and citation surface — not live news, not real-time, not investment advice. Each ends with an explicit “what this does not prove”.

• Hub: /briefings · machine index /briefings/data.json.
• New evergreen briefings can be drafted autonomously from sources already in the registry; live numeric tracking of a topic needs a hand-supplied source packet.
• Share these alongside the topic/dashboard pages they link to.

Indexing package (Google & Bing)

Canonical domain https://warconomy.com · sitemap /sitemap.xml · /robots.txt. Submission and verification are owner-only (account + DNS); this is exactly what to submit.

Google Search Console

1. Add a Domain property for warconomy.com and verify it with the DNS TXT record.
2. Under Sitemaps, submit https://warconomy.com/sitemap.xml.
3. Use URL Inspection → Request indexing for the priority URLs, in the order below.

Bing Webmaster Tools

1. Add and verify warconomy.com, or import the verified site from Google Search Console.
2. Submit https://warconomy.com/sitemap.xml.
3. Use URL submission for the same priority URLs.

Priority URLs to submit (in this order)

1. /
2. /start-here
3. /what-matters
4. /scenario-lab/global-shock
5. /scenario-lab/compare
6. /chokepoints/map
7. /scenario-lab
8. /everyday-impact
9. /current
10. /commodities
11. /commodities/history
12. /conflict-map
13. /war-and-gdp
14. /human-capital
15. /minerals
16. /briefings
17. /topics/energy
18. /topics/shipping
19. /topics/food-fertilizer
20. /topics/critical-minerals

Recommended order: Submit the sitemap first, then request indexing for / and /start-here, then the three interactive headliners (what-matters, the Global Shock Simulator, the chokepoint map), then the everyday-impact / scenario-lab / current trio, then the data surfaces (commodities, commodities/history, conflict-map, war-and-gdp, human-capital, minerals), then the briefings hub and the four topic guides.

What not to worry about yet

• Most pages not being indexed in the first few days — discovery is gradual.
• 'Discovered – currently not indexed' on many URLs during the first pass — that is normal for a brand-new site with no link history; it usually resolves as the site is crawled.
• Operator, methodology and version pages ranking — they are transparency surfaces, not target landing pages.
• Exact position or impressions yet — too early to read, and there is no traffic baseline.
• Bot 404s in logs for paths the site never published — expected and safe to ignore.

Recheck after 3 days

• Search Console → Pages: confirm the sitemap was read and a handful of priority URLs are 'Indexed' or at least 'Crawled'.
• URL Inspection on / and /start-here: 'URL is on Google' (or queued) — if still 'Discovered', leave it; re-requesting repeatedly does not help.
• Bing Webmaster Tools: the sitemap shows as submitted/processed.

Recheck after 7 days

• Search Console → Pages: how many of the priority URLs have moved to 'Indexed'; chase only genuine errors (server errors, noindex, canonical mismatches), not 'Discovered – not indexed'.
• Performance: the first impressions and the queries behind them — just observe, no action yet.
• Re-submit the sitemap if new routes were added since launch.
• Spot-check the share preview of a couple of priority URLs in a social-card validator.

Full one-time setup checklist: /methodology/indexing.

Social & outreach package

Plain, factual drafts — no hype, no traffic/credibility claims. Adapt freely.

Social posts

Ever wonder why a war on the other side of the world nudges your fuel or grocery bill? Warconomy maps those pathways in plain English, each one backed by cited public data. Not market data, not advice — just the economics, sourced. warconomy.com

Warconomy's Scenario Lab lets you move a slider — an oil-price move, a food-price shock, a labour-force loss — and see the mechanical effect on households, businesses and government. Every assumption is shown on screen. It's a scenario, not a forecast. warconomy.com/scenario-lab

Warconomy's conflict map is a plain-English way into the world's war economies: pick a region to see the channels that reach global markets, the commodities exposed, and source-linked explainers. No live tracking, no predictions. warconomy.com/conflict-map

LinkedIn-style posts

I've been building Warconomy: a data-first, source-linked reference for the economic impact of wars, sanctions and shipping chokepoints. Every figure is dated and linked to its official source, with a published methodology and a downloadable static dataset. It is a citation layer — not live market data, not investment advice. Feedback on the data model and caveats is welcome. warconomy.com

Warconomy now has a consumer layer alongside the reference data: plain-English explainers of how conflict reaches fuel, food and bills; a transparent Scenario Lab of what-ifs (clearly marked as scenarios, not forecasts); and a source-reviewed 'what to watch now' list that points to official trackers. warconomy.com/start-here

For researchers and journalists: Warconomy offers stable, dated, source-linked pages with BibTeX/RIS citation formats and a per-figure trail back to the original source. Cite the original source first; cite Warconomy for the structured overview. warconomy.com/citations

Reddit / Hacker News (neutral, descriptive)

Warconomy — a static, source-linked reference for the economic impact of wars, sanctions and chokepoints. Every figure is dated and linked to its official source; there's a downloadable JSON/CSV dataset, JSON-LD on every page, and no runtime API or keys. It is not real-time and not investment advice. Built to be cited and extracted cleanly. Feedback on the data model welcome.

A citation-first site on conflict economics that deliberately avoids inventing numbers: every value is either a sourced observation or labeled as a sample, each with a confidence level and a review date. The build makes no network calls. Curious what people think of the honesty/labeling approach. warconomy.com/methodology

A plain-English layer over conflict-economics data: pathway diagrams from a chokepoint or sanction to your fuel and grocery bill, plus a transparent what-if calculator (disclosed arithmetic, labeled a scenario not a forecast). Sources and limits are stated on every page. warconomy.com/everyday-impact

One-sentence blurbs (texting a friend)

• Warconomy explains how wars and sanctions reach your fuel and grocery bills — plain English, with sources: warconomy.com
• There's a slider tool here that shows how an oil or food shock could ripple to households — clearly labeled a scenario, not a prediction: warconomy.com/scenario-lab
• If you've wondered why a faraway conflict moves prices, this maps it out with cited data: warconomy.com/everyday-impact
• A clean map of the world's conflict economies and what each means for global trade: warconomy.com/conflict-map
• A 'what to watch now' list for the war economy that points to official sources — no hype, no fake live numbers: warconomy.com/current

Share these first: / · /start-here · /what-matters · /scenario-lab/global-shock · /scenario-lab/compare · /chokepoints/map

Real-user feedback checklist

Ask a few first-time visitors these and note the answers — qualitative signal beats guessing.

1. What do you think this site is about?
2. What did you click first?
3. Which tool felt coolest?
4. Was anything confusing?
5. Did the Global Shock Simulator make sense?
6. Would you share any page? Which one?
7. Which page felt too text-heavy?
8. What current event would you want explained?

Operator QA checklist: /operator/qa.

Analytics (Google Analytics 4)

• Status: GA4 basic pageviews enabled (pageview-only; no GTM, ads, remarketing, or conversion tracking).
• Measurement ID: G-1WBVY53RJM (public; in the page HTML).
• Verify: Visit warconomy.com, then check Google Analytics → Reports → Realtime; new properties can take up to ~24-48h for non-Realtime reports to populate.
• Privacy: disclosed at /privacy — pageview-only, no ads/remarketing/conversion tracking.

warconomy.org strategy (note only — no DNS work)

• Status: Not configured. No DNS, no second deployed site, no redirects set up. warconomy.com remains canonical.
• Defensive option: warconomy.org can be bought defensively and, if so, pointed as a 301 redirect to warconomy.com only — a brand alias, not a content site.
• Possible future: A possible future split: warconomy.com as the canonical data/citation engine, warconomy.org as a public visual dashboard (e.g. the commodity-history charts) backed by the SAME data.
• Risks: Duplicate-content / SEO dilution if both sites publish the same pages without strict canonicalization. Double maintenance and deploy surface. Brand/analytics fragmentation.
• Recommendation: For now keep everything on warconomy.com. Only pursue a two-site strategy as a deliberate, owner-approved decision — not as a side effect of buying the domain.

Always include these caveats

• Not live market data and not real-time; live values are manually maintained and may lag.
• Not investment, legal, or sanctions-compliance advice.
• Not a live AIS / ship tracker and not a complete source of coverage.
• Make no traffic, ranking, or credibility claims that are not true.

Operator workbench · Morning report · /operator/launch/data.json